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Product design should be sexy yet practical, and I’m as passionate about that as an Italian chief about pizza.

My product design equipement:

empathy

communication

creativity

posibility

energy

collaboration

felxibitlity

& nice food like pizza...

passion

Case Study

photo of Dacreed app

Dacreed

From concept to MVP

(Password required)

photo of air New Zealand app

Air NZ

v. 4.7.2 mock up update

photo of Trade Me app

Trade Me

Response to feedback

render image tech event wip.png

Events

A birth of a platform (Password required)

About me

my photo

I specialize in first principles, critical thinking, user interviews, information architecture, user flow, quick prototyping, usability testing, and UI design to enhance user experience.

Figma, Spline, and Wix are my primary tools, along with a mix of other design software.

Currently, I'm sharing my thoughts and insights regarding product design which helps myself and potentially others. And also, I'm working on a networking website with my friend and you'll probably see and use it soon!

Btw, I built this website by myself so please let me know if something doesn't work well for you. Much appreciate!

song's portfolio

Get in touch

Do you have a product idea, want to discuss a project, need a designer, or you know a good pizzeria? Drop me a line!

About Me

My Design Notes

My brain somehow can only save useless info, so,

I have to take notes for professional learning.

growing slowly...

I specialise in first principles, critical thinking, user interviews, information architecture, user flow, quick prototyping, design iterations, usability testing, UI design, and mentally very resilient to enhance user experience and create a product.

Figma, Spline, Wix and Milanote are my primary tools and a mix of other design software. I know a bit of frontend and I like to prototype by coding, I forced myself to learn that in Oct 2024 and I'm glad I did because that made my prototypes look way better! React, Next.js, MUI, Shadcn, SCSS, theming, not a problem, as long as the logic is not too complex plus AI lol.

Currently, I'm writing and sharing my thoughts (see the section above) regarding product/UX design in my spare time to organise my knowledge in a systematic and fun way. Also, I'm working on 3 websites atm. One is for my friend's interior design career, one is to revise the overall uxui for a company and the third one is a networking website with my friend for the tech world; you'll probably see and use it in early 2025!

Song

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